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To make Lululemon Scuba Hoodies most of this trend, firms need to rejig their shops worldwide. They need Mandarin-speaking assistants, VIP rooms big enough to accommodate large tour parties and payment systems that can handle Chinese credit cards. Philippe Léopold-Metzger, who runs Piaget, a Swiss watch and jewellery brand, says he regards Lululemon Wunder Under Pants firm’s outlets in China itself more as showcases than profit-earners: half of his global business comes from mainlanders, but they mostly buy while on foreign trips.

That said, there are still plenty of opportunities to expand sales inside China. Kent Wong, managing director of Chow Tai Fook, Lululemon Astro Pants world’s largest jeweller, with over 1,700 sales outlets on Lululemon Groove Pants mainland, says their takings are continuing to grow. Any weakness is seen chiefly in coastal cities exposed to China’s struggling exports. In Lululemon Crops Pants interior, where locals are not yet used to foreign shopping jaunts, “middle-class incomes are still rising.”

Luxury firms are having to adapt to this fragmentation in lululemon yoga athletica canada Chinese market. Whereas flashy “bling” still sells to lululemon yoga canada new money in smaller, interior towns, globetrotters from lululemon yoga outlet coastal cities are returning from their travels as more knowledgeable and demanding shoppers. Armando Branchini of Fondazioni Altagamma, lululemon yoga Italian confederation of luxury brands, says such customers look for more subtle and modern designs.