ESPN has cycled through nearly as many owners as Cruella de Vil had Dalmatians. It started life with jordan high heels sale
backing of Getty Oil, which listed ESPN in its “other” category of
investments, along with almond groves. Later it was majority-bought by
ABC/Capital Cities, which Disney acquired in 1995 for $19.5 billion.
Disney really wanted air jordan heels
broadcast network ABC, not ESPN.
The two firms’ cultures are as different as Lady and nike heels
Tramp. Disney has been around for 90 years, has 166,000 employees and
is headquartered in California. ESPN is still based in Connecticut and
is lean, with 7,000 workers globally. As one might expect of a clan of
sports-lovers, ESPN is hyper-competitive. It has a “can-do mentality”,
says Bob Iger, nike jordan heels
boss of Disney. Being in suburbia has helped it shun air jordan shoes
trappings and groupthink of Hollywood.
Disney smartly gives its subsidiaries autonomy. The boss of ESPN, John
Skipper (a former Disney executive), and Mr Iger (a former ABC sports
producer) both love sports and speak often, but are 2,900 miles apart.
Disney’s biggest contribution to ESPN has probably been its fat wallet,
which paid for new sports rights and technology. ESPN was one of jordan high heels
first firms to offer live video on its website, and it has launched an
application so cable subscribers can stream ESPN on mobile devices.
At Disney’s coaxing, ESPN experimented with brand extensions such as
restaurants and mobile phones that pinged match results to subscribers,
but both flopped. Not all brands, it transpires, can be trotted out to
theme parks and toy shops. Disney learned this, and focused instead on
new content and platforms. ESPN has a fleet of channels and websites
aimed at specific audiences, such as Hispanics and women, as well as a
magazine, and is savvy when it comes to mobile and online viewing.
ESPN’s muscular profits depend on three things. First, fans watch sports
live: no one wants to see Monday Night Football on Wednesday. Because
viewers cannot fast-forward through jordan heels for women
adverts, advertisers pay more for slots on ESPN.
Second, ESPN offers spectacles you cannot see elsewhere. Rights to
broadcast games are often exclusive. ESPN shows more sports, including
baseball, car-racing and poker, than any other network. SportsCenter
features some of America’s sparkiest sports commentators, whose banter
is as irreverent as an English football chant, minus air jordan heels shoes
swearing. (Keith Olbermann, an over-nike air jordan heels
-top political pundit, used to be one of them.)
Third, ESPN pioneered “affiliate fees”, which cable operators pay for jordan heels sale
right to carry each network. In 2013 ESPN will probably earn $6.6
billion from them, more than three times what it makes from ads,
according to SNL Kagan, a research firm. Because it has so many
exclusive sports rights, ESPN has been able to haggle its fee up to $5
per subscriber, per month: far higher than any other network’s. These
fees are more predictable than ad sales, which is why investors are such
fans of cable networks.
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